Meet Schelley Hollyday


With over 30 years of experience in the Senior Living industry with a focus on hospitality, Schelley has held senior leadership positions with two national senior services management companies.

As a graduate of the Hotel School at Cornell University, Schelley has taken her passion for customer service and hospitality to the Senior Living Industry.

During her career, Schelley has worked with over 300 Senior Living communities. She is a recognized speaker, including LeadingAge and university lectures and continues to conduct extensive research identifying best practices and hospitality trends.

Schelley enjoys… spending time with her family, especially cooking! She is an avid golfer and sports car enthusiast. She resides in Avalon, NJ.

Meet Shawn Kaley

Senior Culinary & Hospitality Consultant 

Shawn is a distinguished professional with over 25 years of diverse experience in the hospitality and food service industries. As a proud alumnus of Johnson and Wales University, Shawn showcases a broad and deep skill set, being proficient in  operations and efficiencies within the culinary domain. From 5-start and 5-diamond hotels and resorts, to elite country clubs, dynamic university dining operations, and senior living communities, he is an invaluable asset to any setting, demonstrating passion and commitment to excellence in culinary arts and service.

Shawn's work is characterized by a unique blend of operational expertise and humility, driving significant improvements in efficiency and service quality within diverse sectors. Whether streamlining processes in a kitchen or enhancing the dining experience in a retirement community, his unwavering focus on operational excellence is evident. His humility fosters meaningful connections with teams and clients, creating an environment of mutual respect and continuous improvement. Recognizing that leadership in hospitality entails inspiring talent and embracing continuous learning from every experience, Shawn aims to empower each establishment and deliver exceptional experiences through key elements such as adaptability, innovation, and commitment.

“Inaction breeds doubt and fear. ​
Action breeds confidence and courage.” Dale Carnegie​

Shawn stands by this quote, as to overcome challenges and achieve growth in any aspect of your life, it starts with taking decisive action.


Years of Experience
in providing hospitality


Of Business Through
Referrals & Repeat Business


Resident/Prospect Focus Groups & Speaking Engagements


The Hollyday Group Clients Successfully Consulted
Across The USA

Meet Our Team

Greg Poletti

Operations Excellence

Vice President Operations…Greg brings over 40 years of experience to his client. Having grown up in his father’s restaurant, Greg’s early career began with various roles as he managed hotels and restaurants. With a solid found in the Hospitality Industry, he then began his career in Senior Living with the Wood Company, where the oversaw the company’s largest client representing 50 communities. Coming full circle, Greg left The Wood Company to follow in his father’s footsteps and open his own restaurant. Having achieved that personal goal, he turned his focus back to the Senior Living Industry.

Greg has continued his career with a number of respected companies and retired as Vice President Operations from Cura Hospitality in 2020.

Greg…lives in Millsboro Delaware, enjoys playing golf with his wife Diane and visiting with his children and grandchildren.

Toni Fisk

Operations & Memory Care Specialist

President of DiningOps360 and DinnerWEAR. Toni is a Certified Teepa Snow – Positive Approach to Care® Trainer, a Certified Trainer for Second Wind Dreams Virtual Dementia Tour®, a Certified Dementia Practitioner and a Montessori Dementia Care Professional and the author of Dining with Dignity. As a Certified Dietary Manager, Toni specializes in developing comprehensive foodservice operation curriculum, dining room waited service education and ServSafe® trainings for management & front-line staff.

Toni’s passion is…product development of dignity and engagement products.

Deliver Best-In-Class Solutions to our Clients

The Hollyday Group Partners